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  • The State of NFC – Mobile Payments, Marketing and More

    The following is a guest post from Dan Trigub, VP Business Development at Blue Bite. Next week on March 6th I will be giving a short discussion regarding Near Field Communication (NFC) during the NFC Ecosystem track at the Cartes Expo and Conference being held in Las Vegas.  My session will dive into the state […]

    February 28, 2012
  • Media Agency Reorganization is Critical

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are […]

    March 22, 2011
  • The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], […]

    February 21, 2011
  • The Importance of Bridging Placed Based Media & Mobile Phones, and 7 Ways To Do It

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. As we all know, over the course of the last few years media consumption has been in the midst of a fundamental shift from traditional channels (i.e. TV, Print and Radio) to channels outside of the home.  Without question, this […]

    January 27, 2011
  • Adobe Turns Off iPhone Flash Development

    For those of you who are or work with Flash designers, any hopes that Flash will appear on a future version of the iPhone have been all but dashed today. According to Network World, Adobe is halting development of a Flash-to-iPhone software tool, which was introduced with its Creative Suite 5 last week. A few weeks […]

    April 21, 2010
  • e-Dialog Acquires M3 Mobile for Mobile Marketing

    Old school e-mail marketing company e-Dialog, established in 1997, knows there’s even more money is in mobile marketing. Today, the company announced its acquisition of M3 Mobile Marketing, a Philadelphia-based company which offers a full-service mobile marketing model. “The mobile arena holds so much promise and many marketers are excited but simply don’t know where to […]

    April 21, 2010
  • Big Advertisers Pour Money into Early iPad Ads

    It’s only days before Apple’s iPad is scheduled to hit store shelves, and the excitement for the April 3 launch is mounting. Advertisers have cautiously tested out mobile marketing and ads over the past half decade, but the iPad, for one reason or another, has given many ad buyers the green light for mobile advertising. […]

    March 26, 2010
  • Google Nexus One Outsells iPhone Globally in February

    For all of us in mobile marketing, we’re always keeping an eye on which device and operating system is leading the pack nationally and internationally. While globally both the iPhone and Android phones, in terms of sales figures alone, are not as hot as they are in the US, the two are fighting each other […]

    March 26, 2010
  • Facebook, Twitter, Foursquare Face Off in Location-based Services

    If you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there. Now that these early-stage start-ups have proven the interest in Location-based Services, Twitter and Facebook want in (joining Google, Apple and […]

    March 10, 2010
  • Target Stores to Bring Mobile Coupons Mainstream

    As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country. […]

    March 9, 2010
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