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The State of NFC – Mobile Payments, Marketing and More
The following is a guest post from Dan Trigub, VP Business Development at Blue Bite. Next week on March 6th I will be giving a short discussion regarding Near Field Communication (NFC) during the NFC Ecosystem track at the Cartes Expo and Conference being held in Las Vegas. My session will dive into the state…
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Media Agency Reorganization is Critical
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are…
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The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing],…
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Adobe Turns Off iPhone Flash Development
For those of you who are or work with Flash designers, any hopes that Flash will appear on a future version of the iPhone have been all but dashed today. According to Network World, Adobe is halting development of a Flash-to-iPhone software tool, which was introduced with its Creative Suite 5 last week. A few weeks…
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e-Dialog Acquires M3 Mobile for Mobile Marketing
Old school e-mail marketing company e-Dialog, established in 1997, knows there’s even more money is in mobile marketing. Today, the company announced its acquisition of M3 Mobile Marketing, a Philadelphia-based company which offers a full-service mobile marketing model. “The mobile arena holds so much promise and many marketers are excited but simply don’t know where to…
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Big Advertisers Pour Money into Early iPad Ads
It’s only days before Apple’s iPad is scheduled to hit store shelves, and the excitement for the April 3 launch is mounting. Advertisers have cautiously tested out mobile marketing and ads over the past half decade, but the iPad, for one reason or another, has given many ad buyers the green light for mobile advertising.…
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Google Nexus One Outsells iPhone Globally in February
For all of us in mobile marketing, we’re always keeping an eye on which device and operating system is leading the pack nationally and internationally. While globally both the iPhone and Android phones, in terms of sales figures alone, are not as hot as they are in the US, the two are fighting each other…
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Facebook, Twitter, Foursquare Face Off in Location-based Services
If you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there. Now that these early-stage start-ups have proven the interest in Location-based Services, Twitter and Facebook want in (joining Google, Apple and…
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Target Stores to Bring Mobile Coupons Mainstream
As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country.…