“Now we can provide much deeper insight into ad-campaign metrics and can help our customers maximize advertising potential with external advertising resources,” said Jim Ricotta, CEO, Azuki systems in a release.
Ad Infuse enables personalized mobile advertising for brands and advertisers. The company focuses on a direct, B2C relationship, which they claim unites carriers, brands, content managers and consumers.
New partner Azuki Systems offers a software service for media companies to deliver mobile websites and apps with rich communiy features and high quality video. Last year the company was known as PeerMeta, co-founded by serial entrepreneur Cheng Wu, who previously founded firms including Arris Networks, ArrowPoint and Acopia Networks in addition to serving as GM of Cisco’s Content and Multiservice Edge businesses.