In the latest mobile partnership news, Azuki Systems Inc. is teaming up with Ad Infuse to help media companies create rich, interactive mobile content services.

“Now we can provide much deeper insight into ad-campaign metrics and can help our customers maximize advertising potential with external advertising resources,” said Jim Ricotta, CEO, Azuki systems in a release.

Ad Infuse enables personalized mobile advertising for brands and advertisers. The company focuses on a direct, B2C relationship, which they claim unites carriers, brands, content managers and consumers.

New partner Azuki Systems offers a software service for media companies to deliver mobile websites and apps with rich communiy features and high quality video. Last year the company was known as PeerMeta, co-founded by serial entrepreneur Cheng Wu, who previously founded firms including Arris Networks, ArrowPoint and Acopia Networks in addition to serving as GM of Cisco’s Content and Multiservice Edge businesses.