AgendiZe, provider of engagement and content conversion tools for more than 30 of the world’s top yellow pages, just took in an additional $1.3M in funding to accelerate its international expansion. With the funding, the company opened an additional office in Montreal, to supplement its pre-existing offices in San Francisco and France.

The funding will also be used to launch a performance-based solutions division, which will focus on helping publishers and agencies quickly deploy new pay-for-performance and cost-per-call programs.

“In today’s economy, advertisers and businesses are demanding more tangible leads, calls and performance based metrics,” said Gary Campbell, AgendiZe VP Performance Based Solutions.

Founded in 2003, AgendiZe offers a suite of more than 100 user engagement tools along with reporting to enable any size publisher, agency or CMR to deploy effective pay-for-performance programs. The technology engages social consumers and claims to convert up to 10 times more leads and calls from existing ads and content.