Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014.

The growth in mobile marketing worldwide will correspond to 11.7 of the total digital advertising market, says the report. Much of that growth could come from the expanding Asia Pacific sector, which Berg revealed accounted for around 75 per cent of spend on mobile marketing last year.

“Advertisers are increasingly aware of the opportunities and seek new ways to exploit them,” said Marcus Persson, telecom analyst at Berg Insight, in a statement.

Berg Insight, in the report, anticipates that there will be increasing convergence between traditional web and mobile advertising as the PC and mobile technological capabilities will come to merge. The most likely result of such a development is the formation of a few dominant digital advertising networks spanning all types of devices.