Mobile media company July Systems announced the week the addition of $7 million in their Series C round of funding led by Intel Capital and existing investors Sequoia Capital and Footprint Ventures. The latest round in funding comes with news that July Systems has achieved 300 percent growth in revenues over the past year and added ESPN Cricinfo and Univision to its growing list of publishers.
Founded in 2001, July Systems offers Software-as-a-Service solutions that enables brands to publish, distribute, monetize inventory and personalize services for consumers on the mobile internet. The company powers the mobile sites for CBS Sports, Vh1, Fox Entertainment Group, National Geographic, Comedy Central, Nickelodeon, NBA, NASCAR, PGA Tour, and other popular media and sports brands in the United States and India.
“Strategically, July Systems’ middleware platform and global customer base complements Intel Capital’s portfolio; and Intel Corporation’s focus on the rapidly-evolving mobile internet segment,” said Sudheer Kuppam, Managing Director, Intel Capital India, Japan, Australasia and South East Asia, in the funding release.
The funds will be used to grow the company’s leadership position in the North American and Asia Pacific region by growing sales, business development and operation teams, as well as investing in research and development for July Systems’ cross-platform mobile publishing technology.