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Caesars Palace Launches First GPS iPhone App in Hospitality Industry
Mobile marketing works well in Las Vegas because people are usually visiting The Strip to opt in to everything, doubling down on blackjack and going all in at the poker table. It’s smart for casino mobile marketers to grab users while their normal opt-in guards are down. The latest in Vegas-based mobile marketing comes from…
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Vegas’ Rio Casino Gambles on Mobile Marketing
Casinos are always up to trying ways get gamblers to part with more of their money. To that end, the Rio is testing an opt-in mobile marketing campaign that sends customers text message alerts for real-time promotions to their cell phone during their stay at the hotel-casino. It’s similar to campaigns utilized by other casino-hotels…