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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The…
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TextMagic, Mobile Marketing for the Blind?
When thinking of SMS messaging, you probably don’t think of its usefulness for the blind. But that kind of thinking is exactly what visually impaired Barry Dickinson proved wrong when seeking ways to contacting friends and family on the go. Pairing TextMagic’s email SMS technology with talking screen reading software, he was able to use…
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Mobile Advertising to Grow 45% in 2010 to $3.8B
While the advertising industry had a tough time last year, the display ad portion of the ad industry really suffered, According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s leading industry…
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Follow Mobile Marketing Watch on Twitter
Are you on Twitter? Keep up with the latest mobile marketing and advertising news — follow Mobile Marketing Watch on our new Twitter account @MobileMMW While I’m on a MMW promotion kick, thanks for reading Mobile Marketing Watch. We report the news that matters to the mobile marketing community — posting content worth reading if…
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Verizon, Sprint, T-Mobile, AT&T: Joint Best Practices to Save $200M
In a major milestone in enabling the ongoing growth of mobile marketing, the Mobile Marketing Association announced today it has brokered the industry’s first cross-carrier best practices agreement. Top tier carriers Verizon Wireless, AT&T, Sprint and T-Mobile USA have consolidated their playbooks around the new best practices. The MMA says that this will enable $200…
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More Ad Dollars Head Towards Mobile, Social Media
It always amuses me when a “new report” comes out that state the obvious – “the pullback of ad dollars and mobile devices becoming personal computers are the most disruptive forces in media today,” according to a new survey by KPMG LLP, the U.S. audit, tax and advisory firm. As a mobile marketer, what’s bad…
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Smartphones: Heroes in a Down Mobile Market
While mobile messaging profits may continue an upward trend, the market isn’t immune to recession pains. A new report from IDC’s predicts a major slow-down for the mobile phone market in 2009, but smartphones are apparently just too cool to follow the unflattering trend. The mobile phone device market has grown sharply for years, with…