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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The […]
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HipCricket Chirps Up Mobile Coupon Service
Mobile marketing firm HipCricket is the latest to target its business at capturing mobile coupon partnerships. Mobile marketing firms and retailers are quickly rushing to figure out the best way to make money from the fast-growing market. HipCricket’s new measurable mobile coupon targeting retailers and quick-service restaurants will provide partners with single-use promotional codes that […]
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