Category: Marketing Strategy

  • Media Agency Reorganization is Critical

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are…

  • The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing],…