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Category: Marketing Strategy

The State of NFC – Mobile Payments, Marketing and More

The following is a guest post from Dan Trigub, VP Business Development at Blue Bite. Next week on March 6th I will be giving a short discussion regarding Near Field Communication (NFC) during the NFC Ecosystem track at the Cartes Expo and Conference being held in Las Vegas. My session will dive into the state […]

February 28, 2012
Media Agency Reorganization is Critical

The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are […]

March 22, 2011
The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], […]

February 21, 2011
The Importance of Bridging Placed Based Media & Mobile Phones, and 7 Ways To Do It

The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. As we all know, over the course of the last few years media consumption has been in the midst of a fundamental shift from traditional channels (i.e. TV, Print and Radio) to channels outside of the home. Without question, this […]

January 27, 2011