Category: Mobile Advertising

  • Media Agency Reorganization is Critical

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are […]

  • The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], […]

  • MTV Networks Plays Crisp Wireless for Mobile Ads

    MTV recently announced that it has chosen Crisp Wireless to create rich media units on its WAP mobile sites, giving MTV the availability of rich media and custom ad design. However, the partnership is not exclusive, so MTV can work with other vendors. Look for other major media networks to partner with mobile advertising firms […]

  • MyScreen Mobile: An Eye for an Ad, Free Minutes in Return

    For marketers, there’s nothing better than a marketing campaign that’s a cliche “win-win” situation. But despite the cliche, building a campaign that has enough winning on both sides to be a success is not as easy as it seems. Enter Miami-based MyScreen Mobile, a company seeking to target customers with perks like free airtime in […]

  • MMA Global Publishes New Mobile Ad Guidelines

    The International Mobile Marketing Association published its bi-yearly-updated Global Guidelines for Mobile Advertising today. Providing guidelines for advertising in mobile web, messaging, apps, video and TV, the report (pdf here) is a worthwhile read if you’re in or interested in the mobile advertising industry. Goals of the guidelines are to reduce the effort required to produce […]

  • AT&T’s Smart Phone Mania

    AT&T’s iPhone is its shining smartphone star, but the telecom giant’s new lineup of phones for Spring to be unveiled at CTIA may give it’s Apple sweetheart a run for its monthly phone bill. Today, AT&T announced a new lineup of smartphones and quick messaging phones that make it easier for customers to message their […]

  • Microsoft “Ads” Quattro Wireless

    Quattro Wireless, the Waltham, Mass-based mobile ad company that helped encourage mobile-savvy youth to vote for Obama in the 2008 election, announced a “strategic relationship” with Microsoft Corp.’s advertising unit on Monday. Microsoft is getting down to business when it comes to sorting out their mobile strategy. Just last week, the software giant announced a […]

  • USA Today and NPR Launch iPhone Apps

    Old media could use an infusion of iPhone app ad dollars. USA Today and NPR Mobile are the latest news organizations to launch free iPhone apps. And since they’re free, you can bet that they’re hoping mobile marketers can help them revive nosediving ad revenues. In order to stay afloat in the smartphone era, news […]