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Category: Mobile Internet

The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing],…

February 21, 2011
The Importance of Bridging Placed Based Media & Mobile Phones, and 7 Ways To Do It

The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. As we all know, over the course of the last few years media consumption has been in the midst of a fundamental shift from traditional channels (i.e. TV, Print and Radio) to channels outside of the home. Without question, this…

January 27, 2011
Metromix vs. Yelp: iPhone Apps, Local Search, Mobile Marketing

One of the major benefits of mobile advertising is being able to target your audience by location. A slew of iPhone apps are popping up trying to capture eyeballs based on GPS location, giving advertisers new opportunities to reach customers who are, literally, within reach. Take Metromix.com, for example. Today, the online entertainment site launched…

August 31, 2009