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The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing],…
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USA Today and NPR Launch iPhone Apps
Old media could use an infusion of iPhone app ad dollars. USA Today and NPR Mobile are the latest news organizations to launch free iPhone apps. And since they’re free, you can bet that they’re hoping mobile marketers can help them revive nosediving ad revenues. In order to stay afloat in the smartphone era, news…
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RIM ‘Chalks’ Up $19M For Content Delivery Company
BlackBerry maker Research in Motion (RIM) announced plans late last week to dish out $19 million for the acquisition of Vancouver-based mobile application provider Chalk Media. In a move to profit off the fast-growing mobile advertising market and remain afloat in the highly competitive smart phone market, RIM will add Chalk’s mobile content deployment system…