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Category: SMS / Text

  • The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], […]

  • Haiti SMS Donations Hit $8M

    Text message donations for Haiti disaster relief support continue to pour in to the Red Cross and Yele, the two non-profits which have set up text donation campaigns earlier this week. Today, the Red Cross campaign run by mGive, which asks for $10 donations via text message by texting “Haiti” to 90999, has netted $8 […]

  • How to Choose an SMS Vendor

    Even though fancy mobile ad campaigns are popping up left and right, nothing is more tried-and-true than the basic SMS (short message service) mobile marketing campaign. SMS marketing is a simple, cost-effective method of managing brand equity and marketing communications. But how do you choose an SMS vendor for your campaign? MobileStorm, a mobile marketing […]

  • HipCricket Chirps Up Mobile Coupon Service

    Mobile marketing firm HipCricket is the latest to target its business at capturing mobile coupon partnerships. Mobile marketing firms and retailers are quickly rushing to figure out the best way to make money from the fast-growing market. HipCricket’s new measurable mobile coupon targeting retailers and quick-service restaurants will provide partners with single-use promotional codes that […]

  • True Mobile TV in 2009 Opens Marketing Doors

    It figures that shortly after legislators get around to banning texting while driving, a new technology rolls in that gives traffic safety activists something to huff about. Today at CES a coalition of rivals announced that TV – the same kind that you get on your big screen – will be broadcast directly to mobile […]

  • New .Mobi Site Says “Go Fish”

    First Light Net, a Colorado Springs, CO-based online advertising network specializing in the fishing, hunting, sports and outdoor industries, announced today the acquisition of Fishing.mobi. This adds to their network of over 400 outdoors websites, including BigFishTackle.Mobi – a mobile phone site that allows anglers to access fishing reports and info from their mobile handset. […]

  • Pepsi’s 400M Mobile Barcodes Push QR into Europe

    Mobile barcodes (aka QR, or Quick Response codes) are old news in Japan and Korea, but they haven’t made it big in Europe or the US just yet. The Telegraph reported today that the tech is getting a big PR push in Britain, thanks to Pepsi. How long will it be until the scanning tech […]

  • USA Today and NPR Launch iPhone Apps

    Old media could use an infusion of iPhone app ad dollars. USA Today and NPR Mobile are the latest news organizations to launch free iPhone apps. And since they’re free, you can bet that they’re hoping mobile marketers can help them revive nosediving ad revenues. In order to stay afloat in the smartphone era, news […]

  • Smartphones: Heroes in a Down Mobile Market

    While mobile messaging profits may continue an upward trend, the market isn’t immune to recession pains. A new report from IDC’s predicts a major slow-down for the mobile phone market in 2009, but smartphones are apparently just too cool to follow the unflattering trend. The mobile phone device market has grown sharply for years, with […]