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Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion…
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MealDeals App Offers Mobile Coupons for Local Restaurants
Want to find local food and drink deals? Cellism hopes you can wait to appease that growling tummy and use their new MealDeals iPhone, Android and Blackberry smartphone app to save money before spending your cash and filling your belly. The app is the newest offering in the mobile marketing space for restaurants and eateries hoping…
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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The…
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Cardagin Scans $1M Series A for Mobile Loyalty Card Program
Carrying around loyalty cards for different stores can be a pain, so moving loyalty programs to mobile phones makes sense. I’ve lost one too many “buy 10 sandwiches, get one free” cards to count. Cardagin Networks, maker of mobile loyalty card technology for retailers, is attempting to solve this problem. The Charlottesville-based company, which just announced…
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Intel Leads July Systems $7M Series C for Cross-Platform Mobile Publishing
Mobile media company July Systems announced the week the addition of $7 million in their Series C round of funding led by Intel Capital and existing investors Sequoia Capital and Footprint Ventures. The latest round in funding comes with news that July Systems has achieved 300 percent growth in revenues over the past year and…
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99 Apps Launches $99 iPhone App for Restauranteurs
When it comes to launching mobile marketing companies, some firms believe it’s best to go after one industry, offering easy and affordable ways for businesses in that industry to get into mobile marketing. 99 Apps, the latest of these industry plays, is targeting restaurant owners — with $99 customizable iPhone apps. The company launched today…
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Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known about a user based on GPS location, time of day, and other info. While some folks, myself included, thinks there’s a limit to how much a person will want their phone to “smart market” to…
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National Retail Federation Innovation Conference Loves Mobile Tech
The first-ever National Retail Federation Innovation & Marketing Conference, taking place in San Francisco this week, is all a-buzz about mobile. From mobile checkouts to mobile voting at the conference for favorite marketing campaigns chosen by attendees, innovation in retail is at least in part synonymous with mobile innovation. This year, the annual Racie awards…
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Adenyo to Expand Internationally with New $26.9M
Mobile marketing company Adenyo just announced that it has snagged $26.9 million in new funding to accelerate its international growth. The company offers a one-stop-shop for mobile marketing needs including mobile ad serving and media planning. While the ease of hiring one firm to do all the work for a mobile marketing campaign, Adenyo has…
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AT&T-Motorola Backflip Sets Yahoo as Default Search
If you plan to buy AT&T’s first phone with Google’s Android operating system this month, you may be shocked to see that the default Google search engine is missing. Instead, the Motorola device dubbed the “Backflip” will use Yahoo as its default search engine. The phone will hit stores on March 7. For Google, getting…