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A New Mobile Marketing Option for Car Dealers

Car dealers are always on the lookout for shoppers in the market for a new or used car, and mobile is an ideal way to reach local customers who are ready to buy. Dealer Specialties, a division of Dominion Dealer Solutions and Dominion Enterprises, today announced the addition of Mobile Marketing Solutions to their vast […]

March 3, 2010
Google’s Click-to-Call Advertising Goes National

When you’re Googling for something on your phone and hit sponsored results, it’s best if you can click that ad to find out more information as seamlessly as possible. For Google, they make more money when you click, so adding features to encourage clicking makes sense for their business. The trick is making the user […]

March 3, 2010
Mobclix Acquires Analytics Service in a “Heartbeat”

Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. That’s one reason why Mobclix decided to snatch up Enormego’s Heartbeat, which bills itself as “the iPhone developer’s best friend.” The company announced the acquisition today in a blog post. In other words, Heartbeat tracks the majority of […]

March 2, 2010
NBC Mobile Olympics Takes Gold With 87M Page Views

The Olympics have come and gone, but not without showcasing Kim Yu-Na’s grace on the ice, Apolo Ohno’s fast-growing medal collection, or mobile’s equally speedy growth, worthy of its own gold medal. In the past month, the games saw 87 million total mobile page views versus 52 million for the 2008 Beijing games. It’s a […]

March 2, 2010
Pew Study: Mobile News Gaining Ground

The news appetite of American’s mobile consumers is “voracious” according to a new Pew Study. One third of American mobile users access news on their phones, and 55% access news information from at least four different platforms per day. Pew’s new report “Understanding the Participatory News Consumer” is based on a recent telephone survey of […]

March 1, 2010
Chile Earthquake Relief Seeks to Repeat Haiti Mobile Fundraising Success

After January’s devastating earthquake in Haiti, text donations costing anywhere from $5 to $10 per message raised over $41 million dollars for the cause. This weekend’s 8.8 earthquake in Chile may have caused less destruction in comparison to the Haitian quake, but hundreds of lives were lost, neighborhoods were destroyed, and help is needed. With […]

March 1, 2010
RainedOut Serves Up Mobile Marketing For The Sports Industry, Partners With Omnilert

When one mobile advertising platform just isn’t suited for your industry, look to advertising platforms focused on your niche. That’s what Omnilert is hoping sports-industry advertisers will think when searching for ways to reach out to sport-loving audiences. Yesterday, the Virginia-based company announced a sports-focused mobile advertising medium to pair with their RainedOut text message […]

February 26, 2010
Hearst Tags Tagga Media for Mobile Marketing

As print newspapers die a slow death, their owners are constantly looking for ways to make money through digital publishing. Hearst Media, a division of Hearst Corp. that publishes a dozen or so daily newspapers including the Houston Chronicle, San Antonio Express-News, and the San Francisco Chronicle, is no exception to the trend. Hearst this […]

February 23, 2010
TextMagic, Mobile Marketing for the Blind?

When thinking of SMS messaging, you probably don’t think of its usefulness for the blind. But that kind of thinking is exactly what visually impaired Barry Dickinson proved wrong when seeking ways to contacting friends and family on the go. Pairing TextMagic’s email SMS technology with talking screen reading software, he was able to use […]

February 19, 2010
Urban Airship Lands $1.1M for Mobile Content Delivery

Portland-based Urban Airship got a boost this week with a $1.1M series A round led by True Ventures. The company offers app developers copy & paste code for real-time push messages during in-app experiences and In App Purchase services for iPhone apps. The In App Purchase tech lets users buy anything from upgrades to new […]

February 16, 2010