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Telmap’s Mobile Ads Go Local
The latest mobile company looking to get into LBS (Location Based Services) advertising is Israel’s Telmap, a 10-year-old mobile navigation and search provider with international offices in the UK and North America. This month, the company announced two strategic partnerships to move them into the hot location-based advertising market, a smart move for any mobile…
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AT&T’s Buzz.com to Compete with Yelp?
Everyone wants a piece of the local market. Yelp said “no way” to Google’s $500M acquisition bid and went on this week to take $100M more funding. That doesn’t mean everyone is scared of Yelp. They merely want to copy its success, and bury it in the ground (or acquire it… if the whole burying…
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IDC: Global Mobile Phone Sales Up 11.3% in Q4
After five consecutive quarters of slow mobile sales, the global mobile phone market grew 11.3% in the fourth quarter of 2009, according to a new report from market intelligence firm IDC. IDC estimates that the worldwide mobile phone market will rebound in 2010. Vendors shipped 325.3 million units in the fourth quarter of 2009, compared…
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Google’s Click to Call is Here… Again
Google’s added two new features to its mobile search this week — “Click to Call” and “Popular Images.” Both are small, yet important pieces of Google’s overall mobile advertising plans. A look at Google’s latest revision of its mobile search homepage and it looks a bit like advertising. It’s not — the images on display…
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Netbiscuits Gets Buttered Up by Universal Music Group
For Netbiscuits, an attention-worthy big deal was inevitable. The decade-old company operates on of the world’s largest B2B web software platforms, and yet few have every heard of it. Today, with its partnership with Universal Music Group, that’s about to change. Of course, even before UMG, Netbiscuits had some fancy names tied to its corporate…
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Ground Truth Launches Mobile Metrics Company, AdMob’s a Fan
There are new reports flying around about what mobile users are doing, who they are, and why they do it on any given day. Metrics are the heart of business, and without solid numbers about an industry, it becomes difficult to determine what services and technology to develop, invest in or acquire. Enter Seattle’s latest…
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Mobile Advertisers Team Up to “mGive” Time, Ad-Space for Haiti Donations
For those in Haiti, recovery efforts are underway. The devastating earthquake will take an unprecedented amount of time and money to repair. Even though early text message donations have raised over $30M, more can still be raised… with the right amount of advertising to remind people to donate. mGive, the mobile donation company that is…
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Verizon & AT&T Slash Unlimited Voice Plan’s Monthly Bill
When I get my virtual mobile bill each month, I’m reminded how much more it costs me to own a smartphone versus my old flip-phone standby. While I’ll likely never go back to paying $34.99 a month (those were the days), the high monthly cost of owning a smartphone is — slowly — coming down,…
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Apple-Google Mobile Advertising War Fuels Innovation
Steve Jobs wants to give mobile advertising an iTunes-worthy extreme makeover. Apple’s CEO has revolutionized a lot of industries, so why not add mobile advertising to the list? According to a source familiar with his thinking, Jobs thinks “mobile ads suck” and that “improving the situation will make Apple even harder to beat,” according to BusinessWeek.…
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Mobile App Market: $29.5B by 2013, says Gartner
There’s lots of money to be made in mobile apps, but these apps still have a ways to go to hit their fiscal peak. Today, about 80% of apps are free, and mobile phone users will download more than eight billion applications this year, raising spending in app stores to $6.2 billion, according to a…