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Facebook, Twitter, Foursquare Face Off in Location-based Services
If you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there. Now that these early-stage start-ups have proven the interest in Location-based Services, Twitter and Facebook want in (joining Google, Apple and…
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Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known about a user based on GPS location, time of day, and other info. While some folks, myself included, thinks there’s a limit to how much a person will want their phone to “smart market” to…
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National Retail Federation Innovation Conference Loves Mobile Tech
The first-ever National Retail Federation Innovation & Marketing Conference, taking place in San Francisco this week, is all a-buzz about mobile. From mobile checkouts to mobile voting at the conference for favorite marketing campaigns chosen by attendees, innovation in retail is at least in part synonymous with mobile innovation. This year, the annual Racie awards…
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1020 Placecast Nabs $5M for Geo-Targeted Mobile Ads
For mobile, advertising is increasingly becoming about catching the consumer at the right place, if not the right time. Google’s $750M AdMob buy this month is undoubtedly supporting the case for numerous mobile marketing firms, especially in the eyes of VCs. 1020 Placecast, a San Francisco mobile advertising company, does just that. Their schtick is…