Will 2010 Be the Year of the Mobile Coupon?
Mobile marketing, and in particular, the mobile coupon, is about to hit its stride. In 2009, we saw large corporations test out mobile marketing campaigns to raise awareness of their brand and products, often giving away discounts and free products to tempt consumers into opting-in to their campaigns. Looking back at 2009, we can predict […]
Smartphones: Heroes in a Down Mobile Market
While mobile messaging profits may continue an upward trend, the market isn’t immune to recession pains. A new report from IDC’s predicts a major slow-down for the mobile phone market in 2009, but smartphones are apparently just too cool to follow the unflattering trend. The mobile phone device market has grown sharply for years, with […]