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Tag: 2010

  • Target Stores to Bring Mobile Coupons Mainstream

    As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country.…

  • Mobile Advertising to Grow 45% in 2010 to $3.8B

    While the advertising industry had a tough time last year, the display ad portion of the ad industry really suffered,  According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s leading industry…

  • Mobile Marketing Association’s Forecast for 2010 in North America

    It’s the time of the year when every research company and industry organization puts out a prediction for what’s to come in 2010. The Mobile Marketing Association this month put out a list of 10 industry predictions for mobile marketing in North America for the coming year. What do you think about these predictions from…

  • Will 2010 Be the Year of the Mobile Coupon?

    Mobile marketing, and in particular, the mobile coupon, is about to hit its stride. In 2009, we saw large corporations test out mobile marketing campaigns to raise awareness of their brand and products, often giving away discounts and free products to tempt consumers into opting-in to their campaigns. Looking back at 2009, we can predict…

  • Smartphones: Heroes in a Down Mobile Market

    While mobile messaging profits may continue an upward trend, the market isn’t immune to recession pains. A new report from IDC’s predicts a major slow-down for the mobile phone market in 2009, but smartphones are apparently just too cool to follow the unflattering trend. The mobile phone device market has grown sharply for years, with…