Tag: advertising

  • Media Agency Reorganization is Critical

    The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are […]

  • Digital Ad Spend to Surpass Print in 2010 for First Time

    For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The […]

  • Adenyo to Expand Internationally with New $26.9M

    Mobile marketing company Adenyo just announced that it has snagged $26.9 million in new funding to accelerate its international growth. The company offers a one-stop-shop for mobile marketing needs including mobile ad serving and media planning. While the ease of hiring one firm to do all the work for a mobile marketing campaign, Adenyo has […]

  • Google’s Click to Call is Here… Again

    Google’s added two new features to its mobile search this week — “Click to Call” and “Popular Images.” Both are small, yet important pieces of Google’s overall mobile advertising plans. A look at Google’s latest revision of its mobile search homepage and it looks a bit like advertising. It’s not — the images on display […]

  • Google Mobile Search Goes Local

    If you’ve ever used search on your mobile phone to find something nearby while you’re out and about, chances are the process was a pain. Google’s looking to cash in on the power of combining location-based search with a mobile device, and their latest mobile search update is a start at doing just that. Yesterday, Google […]

  • Google’s New “Pay per Call” Mobile Ads

    Google is waging an all out war with Apple to be the most innovative in the mobile space, particularly when it comes to advertising (because that’s where the big bucks are, and that’s where Google’s business model has always been). Yesterday Google sent AdWords advertisers a message informing them of a new mobile option — […]

  • WPP’s Sir Martin Sorrell Sees Big Growth in Mobile Marketing

    Sir Martin Sorrell, chief executive of the advertising group WPP, predicts a slow growth in the upcoming year for the advertising industry, but sees great potential in mobile advertising and marketing in the coming years, most notably in countries like China and India where mobile usage is exploding. A recent study from Magna, part of […]

  • Mobile Marketing Beyond the Phone

    Once limited to text messaging a targeted message, mobile marketing is now a creative industry about reaching customers anywhere at any time. Thanks to the rise of various mobile devices that are connected to the Internet or mobile networks, mobile marketing is nearly limitless. AdAge’s Rita Chang today writes “if you think mobile marketing is […]

  • Google Acquires Teracent for Real-Time Mobile Ad Customization

    Google is on a mobile-ad buying frenzy. Earlier this week, the search giant announced that it acquired Teracent, a display ad company focused on creating customized display ads in real-time. The move comes just two weeks after Google announced its $750M acquisition of mobile marketing company AdMob and Teracent’s San Mateo, CA neighbor. Teracent’s technology […]

  • Mobile to Account for 11.7% of Digital Ad Spend in 2014

    Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014. The […]