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Mobclix Acquires Analytics Service in a “Heartbeat”
Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. That’s one reason why Mobclix decided to snatch up Enormego’s Heartbeat, which bills itself as “the iPhone developer’s best friend.” The company announced the acquisition today in a blog post. In other words, Heartbeat tracks the majority of…
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Flurry Pinches $7M More for Mobile Analytics
Leading mobile analytics startup Flurry just raised $7 million in a second round of funding, reports VentureBeat. The funds will be used to expand services in the growing and potentially lucrative mobile metrics market. Last month, Flurry merged with Pinch Media to go beyond just providing data and become a full-on media company for developers. Streamlining…