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MealDeals App Offers Mobile Coupons for Local Restaurants
Want to find local food and drink deals? Cellism hopes you can wait to appease that growling tummy and use their new MealDeals iPhone, Android and Blackberry smartphone app to save money before spending your cash and filling your belly. The app is the newest offering in the mobile marketing space for restaurants and eateries hoping…
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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The…
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99 Apps Launches $99 iPhone App for Restauranteurs
When it comes to launching mobile marketing companies, some firms believe it’s best to go after one industry, offering easy and affordable ways for businesses in that industry to get into mobile marketing. 99 Apps, the latest of these industry plays, is targeting restaurant owners — with $99 customizable iPhone apps. The company launched today…
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Mobclix Acquires Analytics Service in a “Heartbeat”
Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. That’s one reason why Mobclix decided to snatch up Enormego’s Heartbeat, which bills itself as “the iPhone developer’s best friend.” The company announced the acquisition today in a blog post. In other words, Heartbeat tracks the majority of…
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Urban Airship Lands $1.1M for Mobile Content Delivery
Portland-based Urban Airship got a boost this week with a $1.1M series A round led by True Ventures. The company offers app developers copy & paste code for real-time push messages during in-app experiences and In App Purchase services for iPhone apps. The In App Purchase tech lets users buy anything from upgrades to new…
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Mall Maps iPhone App Avoid Lost-in-Mall Black Friday Syndrome
We all rely on GPS to get us from home to the mall on Black Friday, but when we get inside how do we know where to go? There’s always the map displayed somewhere near the entrance, but what if you’re wandering around lost looking for the perfect Black Friday deal at a store that’s…
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Wal-Mart Launches Product Recommendations App
Wal-Mart designed a new app for the iPhone and iTouch that focuses on electronic product recommendations. Already a big hit in the mobile space, with a successful m-commerce site that had 1.58 million unique monthly visitiors in August, accoding to the The Neilsen Co., the new app highlights the power of providing the consumer utility…
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There’s a Marvel Comics iPhone App for That
Comics, hugely popular in print and on the Internet, are still fledgling in the mobile space. The problem was not in the interface, but in the fact that the two major comics publishers, Marvel and DC, had yet to produce an iPhone app for their brand. Today, Disney-owned Marvel is the first of the two…
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Apple Hits 100k Apps, Does Quantity Matter?
Apple may be picky when it comes to which apps populate its app store, but with 103,384 approved apps (and 94k or so available for purchase or download), they can’t be that picky. For advertisers and marketers, iPhone apps, especially ones that have great entertainment value or utility, are an ideal way to target your…
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Priceline Targets iPhone for Hotel Bids
Priceline’s Shatner-infused TV commercials gave the brand recognition in the online budget-travel space, but the company is looking to inspire more sales via mobile. This week, the company launched an iPhone app featuring their “hotel negotiator” bidding and booking technology (I can barely write that without hearing their jingle. Good job, marketers.) The free iPhone app…