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Velti Tapped to Market Paris Hilton’s Beauty Product Line
Mobile marketing provider Velti recently partnered with HairTech to get the word out about Paris Hilton’s new line of hair and beauty products. The campaign, which launched in November, is targeted at girls and women aged 15 to 30 who are comfortable using mobile devices. “We’re able to reach them on a one-to-one level without […]
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7-Eleven Tries Out Mobile Marketing with Free Drinks
Want a free Slurpee with that? This month, about 200 7-Eleven stores in San Diego are testing a GMR Marketing campaign where users can get free drinks using UBC bar codes. For customers without Internet access on their mobile phones, the coupon can be redeemed with a numeric code. The test, which will run through […]
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2009 MMA Global Mobile Marketing Award Winners
The Mobile Marketing Association announced the winners of the 2009 MMA Global Mobile Marketing Awards at their Fifth Annual Global Mobile Marketing Awards during a dinner yesterday evening. Each year, the MMA’s awards receive hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised […]