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Target Stores to Bring Mobile Coupons Mainstream
As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country.…
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MealDeals App Offers Mobile Coupons for Local Restaurants
Want to find local food and drink deals? Cellism hopes you can wait to appease that growling tummy and use their new MealDeals iPhone, Android and Blackberry smartphone app to save money before spending your cash and filling your belly. The app is the newest offering in the mobile marketing space for restaurants and eateries hoping…
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7-Eleven Gets Hit With Ethics Questions Over Mobile Coupons
In its mobile coupon tests in San Diego, quickie-market 7-Eleven is getting into ethical — lukewarm bubble-bath water — over its accidental underage audience. While mobile promotion seekers have to opt-in to the mobile ads, in collecting phone numbers and e-mail addresses some say that companies need to be careful not to target children when…
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Screenvision and Sprint Cast bCODE for Mobile Coupon Play
Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. Sprint mobile customers now can receive special concession stand savings via mobile coupons in 500 participating U.S. movie theaters. Mobile coupons are big business. Juniper research forecasts that the redemption value of mobile coupons will increase by over…
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Consumers Want to Connect with Brands via Mobile
The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company, which drives new revenue and customer loyalty for consumer brands, broadcast stations, and media companies, is trying to convince marketers that their audience is out there, waiting for patiently for their favorite brand’s mobile loyalty…