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Ground Truth Launches Mobile Metrics Company, AdMob’s a Fan
There are new reports flying around about what mobile users are doing, who they are, and why they do it on any given day. Metrics are the heart of business, and without solid numbers about an industry, it becomes difficult to determine what services and technology to develop, invest in or acquire. Enter Seattle’s latest…
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Verizon & AT&T Slash Unlimited Voice Plan’s Monthly Bill
When I get my virtual mobile bill each month, I’m reminded how much more it costs me to own a smartphone versus my old flip-phone standby. While I’ll likely never go back to paying $34.99 a month (those were the days), the high monthly cost of owning a smartphone is — slowly — coming down,…