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Tag: eReader

  • Pew Study: Mobile News Gaining Ground

    The news appetite of American’s mobile consumers is “voracious” according to a new Pew Study. One third of American mobile users access news on their phones, and 55% access news information from at least four different platforms per day. Pew’s new report “Understanding the Participatory News Consumer” is based on a recent telephone survey of […]

  • Mobile Marketing Beyond the Phone

    Once limited to text messaging a targeted message, mobile marketing is now a creative industry about reaching customers anywhere at any time. Thanks to the rise of various mobile devices that are connected to the Internet or mobile networks, mobile marketing is nearly limitless. AdAge’s Rita Chang today writes “if you think mobile marketing is […]