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MMA Global Publishes New Mobile Ad Guidelines
The International Mobile Marketing Association published its bi-yearly-updated Global Guidelines for Mobile Advertising today. Providing guidelines for advertising in mobile web, messaging, apps, video and TV, the report (pdf here) is a worthwhile read if you’re in or interested in the mobile advertising industry. Goals of the guidelines are to reduce the effort required to produce […]
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Mobile Down Under: 1 in 4 Australians Used Mobile Web
More than a quarter of Austraian mobile users have accessed the mobile internet, according to a new research report from Sensis. The findings note that older consumers are engaging with mobile content as much as younger generations, reports Digitial Media. Mark Shaw, general manager of Sensis’ digital advertising business MediaSmart, told Digital Media that the […]
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