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Google Nexus One Outsells iPhone Globally in February
For all of us in mobile marketing, we’re always keeping an eye on which device and operating system is leading the pack nationally and internationally. While globally both the iPhone and Android phones, in terms of sales figures alone, are not as hot as they are in the US, the two are fighting each other […]
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Facebook, Twitter, Foursquare Face Off in Location-based Services
If you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there. Now that these early-stage start-ups have proven the interest in Location-based Services, Twitter and Facebook want in (joining Google, Apple and […]
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AT&T-Motorola Backflip Sets Yahoo as Default Search
If you plan to buy AT&T’s first phone with Google’s Android operating system this month, you may be shocked to see that the default Google search engine is missing. Instead, the Motorola device dubbed the “Backflip” will use Yahoo as its default search engine. The phone will hit stores on March 7. For Google, getting […]
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Google’s Click-to-Call Advertising Goes National
When you’re Googling for something on your phone and hit sponsored results, it’s best if you can click that ad to find out more information as seamlessly as possible. For Google, they make more money when you click, so adding features to encourage clicking makes sense for their business. The trick is making the user […]
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Google’s Click to Call is Here… Again
Google’s added two new features to its mobile search this week — “Click to Call” and “Popular Images.” Both are small, yet important pieces of Google’s overall mobile advertising plans. A look at Google’s latest revision of its mobile search homepage and it looks a bit like advertising. It’s not — the images on display […]
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Apple-Google Mobile Advertising War Fuels Innovation
Steve Jobs wants to give mobile advertising an iTunes-worthy extreme makeover. Apple’s CEO has revolutionized a lot of industries, so why not add mobile advertising to the list? According to a source familiar with his thinking, Jobs thinks “mobile ads suck” and that “improving the situation will make Apple even harder to beat,” according to BusinessWeek. […]
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Google Mobile Search Goes Local
If you’ve ever used search on your mobile phone to find something nearby while you’re out and about, chances are the process was a pain. Google’s looking to cash in on the power of combining location-based search with a mobile device, and their latest mobile search update is a start at doing just that. Yesterday, Google […]
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AT&T’s Android to Take a Bite Out of Apple
Apple as AT&T’s darling may be coming to an end, though its dominance is going to be hard to break. AT&T announced that it will be launching five Android-based handsets in the first half of 2010, competing directly with the network’s own iPhone pride and joy. This means Google’s Android OS is going to be […]
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Google’s New “Pay per Call” Mobile Ads
Google is waging an all out war with Apple to be the most innovative in the mobile space, particularly when it comes to advertising (because that’s where the big bucks are, and that’s where Google’s business model has always been). Yesterday Google sent AdWords advertisers a message informing them of a new mobile option — […]
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ChaCha Dances on to Potential Profit with $7M Series E
ChaCha’s CEO, serial entrepreneur Scott Jones, today told the Wall Street Journal “don’t be afraid to fall fast.” That might as well be the mantra of ChaCha, the mobile text search company launched in 2006 which has failed fast, and taken in a lot of money to support trying new things over the past half […]