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Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known about a user based on GPS location, time of day, and other info. While some folks, myself included, thinks there’s a limit to how much a person will want their phone to “smart market” to […]
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Telmap’s Mobile Ads Go Local
The latest mobile company looking to get into LBS (Location Based Services) advertising is Israel’s Telmap, a 10-year-old mobile navigation and search provider with international offices in the UK and North America. This month, the company announced two strategic partnerships to move them into the hot location-based advertising market, a smart move for any mobile […]
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Caesars Palace Launches First GPS iPhone App in Hospitality Industry
Mobile marketing works well in Las Vegas because people are usually visiting The Strip to opt in to everything, doubling down on blackjack and going all in at the poker table. It’s smart for casino mobile marketers to grab users while their normal opt-in guards are down. The latest in Vegas-based mobile marketing comes from […]