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Consumers Want to Connect with Brands via Mobile
The opportunity for brands to target customers goes largely untapped, finds a new study by mobile marketing firm HipCricket.The company, which drives new revenue and customer loyalty for consumer brands, broadcast stations, and media companies, is trying to convince marketers that their audience is out there, waiting for patiently for their favorite brand’s mobile loyalty…
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HipCricket Chirps Up Mobile Coupon Service
Mobile marketing firm HipCricket is the latest to target its business at capturing mobile coupon partnerships. Mobile marketing firms and retailers are quickly rushing to figure out the best way to make money from the fast-growing market. HipCricket’s new measurable mobile coupon targeting retailers and quick-service restaurants will provide partners with single-use promotional codes that…