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Google Nexus One Outsells iPhone Globally in February
For all of us in mobile marketing, we’re always keeping an eye on which device and operating system is leading the pack nationally and internationally. While globally both the iPhone and Android phones, in terms of sales figures alone, are not as hot as they are in the US, the two are fighting each other…
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MyScreen Snags $5M to Launch in Middle East Markets
MyScreen Mobile may be on the pink sheets, but Global Financial Enterprises LLC sees potential in the mobile advertising company’s Middle East growth, with a $5 million investment to launch MyScreen’s products in Turkey, the Middle East, and other markets in 2010. While similar to other technologies on the market, Miami-based MyScreen boasts its advertising…
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iPhone Ownership Breakdown By Country
Apple is on track to sell more than 40 million iPhones and iPod touches this year worldwide. There are already 78 million iPhone and iPod touches out in the world today, but where are all these devices being used and purchased? Google’s AdMob did some research into that question and found out that the US…
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Mobile to Account for 11.7% of Digital Ad Spend in 2014
Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014. The…
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MMA Global Publishes New Mobile Ad Guidelines
The International Mobile Marketing Association published its bi-yearly-updated Global Guidelines for Mobile Advertising today. Providing guidelines for advertising in mobile web, messaging, apps, video and TV, the report (pdf here) is a worthwhile read if you’re in or interested in the mobile advertising industry. Goals of the guidelines are to reduce the effort required to produce…