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Priceline Targets iPhone for Hotel Bids
Priceline’s Shatner-infused TV commercials gave the brand recognition in the online budget-travel space, but the company is looking to inspire more sales via mobile. This week, the company launched an iPhone app featuring their “hotel negotiator” bidding and booking technology (I can barely write that without hearing their jingle. Good job, marketers.) The free iPhone app…
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The North Face Launches Updated Snow Report iPhone App
More and more retailers are using the iPhone to capture customer eyeballs outside of their shopping experience. Outdoor retailer The North Face is no exception, with the launch of their updated, Twitter-filled Snow Report 2.0 app today, giving skiers and snowboarders access to aggregated resort-specific Twitter updates, weather, and snow condition feeds. While The North…
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New iPhone App Connects Fans to Band & Brand Promotions
Mobile marketing company Mozes launched a new, free iPhone app today that connects music fans directly to over 15,000 exclusive promotions from their favorite bands, brands, artists, sports teams, organizations and causes in one spot. “Offering immediate access to our mobile campaigns will help expand the direct connection between our artists and their fans while…
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USA Today and NPR Launch iPhone Apps
Old media could use an infusion of iPhone app ad dollars. USA Today and NPR Mobile are the latest news organizations to launch free iPhone apps. And since they’re free, you can bet that they’re hoping mobile marketers can help them revive nosediving ad revenues. In order to stay afloat in the smartphone era, news…