Tag: juniper

  • Juniper: Mobile Marketing Retail Market to Hit $12B by 2014

    Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion […]

  • Screenvision and Sprint Cast bCODE for Mobile Coupon Play

    Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. Sprint mobile customers now can receive special concession stand savings via mobile coupons in 500 participating U.S. movie theaters. Mobile coupons are big business. Juniper research forecasts that the redemption value of mobile coupons will increase by over […]