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Tag: local

  • Google’s Click to Call is Here… Again

    Google’s added two new features to its mobile search this week — “Click to Call” and “Popular Images.” Both are small, yet important pieces of Google’s overall mobile advertising plans. A look at Google’s latest revision of its mobile search homepage and it looks a bit like advertising. It’s not — the images on display…

  • iPromote Promotes Affordable Mobile Ads for Local Business

    Mobile advertising options are growing by the day for large businesses, but for smaller local businesses the choices are limited. iPromote, in adding mobile advertising to its local platform, claims to be the “first mobile advertising platform for local businesses.” The new tools are available for a minimum of five dollars per day, and small…

  • Loopt Teams Up with NAVTEQ LocationPoint Advertising

    NAVTEQ and Loopt are teaming up to bring mobile consumers local coupons to users on the go. NAVTEQ LocationPoint Advertising helps local advertisers target consumers with mobile coupons. Loopt’s mobile social-mapping service allows individuals to user their location to discover who’s around, what to do, and where to go. The partnering with NAVTEQ’s local advertising…

  • Buzzd Launches Real-Time iPhone City Guide

    Real-time local information is powering the next wave of mobile apps, giving mobile advertisers the opportunity to target potential customers in the moment. Today, following app success on BlackBerry devices, real-time social city guide for mobile buzzed launched its free app for Apple’s iPhone and iTouch. The buzzd app aggregates activity from Twitter, buzzd, and…

  • Metromix vs. Yelp: iPhone Apps, Local Search, Mobile Marketing

    One of the major benefits of mobile advertising is being able to target your audience by location. A slew of iPhone apps are popping up trying to capture eyeballs based on GPS location, giving advertisers new opportunities to reach customers who are, literally, within reach. Take Metromix.com, for example. Today, the online entertainment site launched…