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Apple-Google Mobile Advertising War Fuels Innovation
Steve Jobs wants to give mobile advertising an iTunes-worthy extreme makeover. Apple’s CEO has revolutionized a lot of industries, so why not add mobile advertising to the list? According to a source familiar with his thinking, Jobs thinks “mobile ads suck” and that “improving the situation will make Apple even harder to beat,” according to BusinessWeek.…
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Who Will Buy Millennial Media, Quattro Wireless?
Google’s AdMob buy earlier this month made the search firm the largest mobile ad network available today, with 24% of mobile ad network share. AdMob competitors Millennial Media and Quattro Wireless, which have 18% and 7% market share, respectively, are looking more and more to be prime buys for the likes of Microsoft and Yahoo.…
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Yahoo-Microsoft Ad Delay – Trouble in Mobile Paradise?
There’s trouble in the Yahoo-Microsoft paradise. Both companies were supposed to sign a final deal for their joint advertising venture on Oct. 27, but the space above their dotted line remains empty. Mobile search advertising is a large part of the deal, with Yahoo wanting freedom to use its own or other options outside of…
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Microsoft’s Mobile Software Takes On Apple, Android
Microsoft, seeking desperately to gain traction in the smartphone race, is launching an ad campaign costing “several hundred million dollars” to promote its Windows Mobile 6.5 upgrade and new app store. Taking a necessary swing at competitors Apple and Google’s Android, Microsoft will use TV spots to push its mobile platform for the first time.…
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Microsoft “Ads” Quattro Wireless
Quattro Wireless, the Waltham, Mass-based mobile ad company that helped encourage mobile-savvy youth to vote for Obama in the 2008 election, announced a “strategic relationship” with Microsoft Corp.’s advertising unit on Monday. Microsoft is getting down to business when it comes to sorting out their mobile strategy. Just last week, the software giant announced a…