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Media Agency Reorganization is Critical
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are […]
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The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing], […]
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Big Advertisers Pour Money into Early iPad Ads
It’s only days before Apple’s iPad is scheduled to hit store shelves, and the excitement for the April 3 launch is mounting. Advertisers have cautiously tested out mobile marketing and ads over the past half decade, but the iPad, for one reason or another, has given many ad buyers the green light for mobile advertising. […]
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Facebook, Twitter, Foursquare Face Off in Location-based Services
If you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there. Now that these early-stage start-ups have proven the interest in Location-based Services, Twitter and Facebook want in (joining Google, Apple and […]
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Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion […]
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Digital Ad Spend to Surpass Print in 2010 for First Time
For the first time ever, advertisers will spend more on digital than print, according to a new study by Outsell released today titled “Marketing and Ad Spending Study 2010: Total US and B2B Advertising.” But mobile marketing isn’t quite ready for the spotlight yet, and will see a spending decline in the coming year. The […]
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Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known about a user based on GPS location, time of day, and other info. While some folks, myself included, thinks there’s a limit to how much a person will want their phone to “smart market” to […]
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National Retail Federation Innovation Conference Loves Mobile Tech
The first-ever National Retail Federation Innovation & Marketing Conference, taking place in San Francisco this week, is all a-buzz about mobile. From mobile checkouts to mobile voting at the conference for favorite marketing campaigns chosen by attendees, innovation in retail is at least in part synonymous with mobile innovation. This year, the annual Racie awards […]
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Adenyo to Expand Internationally with New $26.9M
Mobile marketing company Adenyo just announced that it has snagged $26.9 million in new funding to accelerate its international growth. The company offers a one-stop-shop for mobile marketing needs including mobile ad serving and media planning. While the ease of hiring one firm to do all the work for a mobile marketing campaign, Adenyo has […]