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Google’s Click-to-Call Advertising Goes National
When you’re Googling for something on your phone and hit sponsored results, it’s best if you can click that ad to find out more information as seamlessly as possible. For Google, they make more money when you click, so adding features to encourage clicking makes sense for their business. The trick is making the user…
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Mobclix Acquires Analytics Service in a “Heartbeat”
Mobile advertisers and advertising platforms need solid analytics reporting to prove to all involved that they’re working. That’s one reason why Mobclix decided to snatch up Enormego’s Heartbeat, which bills itself as “the iPhone developer’s best friend.” The company announced the acquisition today in a blog post. In other words, Heartbeat tracks the majority of…
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Google’s Click to Call is Here… Again
Google’s added two new features to its mobile search this week — “Click to Call” and “Popular Images.” Both are small, yet important pieces of Google’s overall mobile advertising plans. A look at Google’s latest revision of its mobile search homepage and it looks a bit like advertising. It’s not — the images on display…
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Mobile Advertisers Team Up to “mGive” Time, Ad-Space for Haiti Donations
For those in Haiti, recovery efforts are underway. The devastating earthquake will take an unprecedented amount of time and money to repair. Even though early text message donations have raised over $30M, more can still be raised… with the right amount of advertising to remind people to donate. mGive, the mobile donation company that is…
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Apple-Google Mobile Advertising War Fuels Innovation
Steve Jobs wants to give mobile advertising an iTunes-worthy extreme makeover. Apple’s CEO has revolutionized a lot of industries, so why not add mobile advertising to the list? According to a source familiar with his thinking, Jobs thinks “mobile ads suck” and that “improving the situation will make Apple even harder to beat,” according to BusinessWeek.…
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Mobile App Market: $29.5B by 2013, says Gartner
There’s lots of money to be made in mobile apps, but these apps still have a ways to go to hit their fiscal peak. Today, about 80% of apps are free, and mobile phone users will download more than eight billion applications this year, raising spending in app stores to $6.2 billion, according to a…
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MTV Networks Plays Crisp Wireless for Mobile Ads
MTV recently announced that it has chosen Crisp Wireless to create rich media units on its WAP mobile sites, giving MTV the availability of rich media and custom ad design. However, the partnership is not exclusive, so MTV can work with other vendors. Look for other major media networks to partner with mobile advertising firms…
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Google’s New “Pay per Call” Mobile Ads
Google is waging an all out war with Apple to be the most innovative in the mobile space, particularly when it comes to advertising (because that’s where the big bucks are, and that’s where Google’s business model has always been). Yesterday Google sent AdWords advertisers a message informing them of a new mobile option —…
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Mobile Advertising to Grow 45% in 2010 to $3.8B
While the advertising industry had a tough time last year, the display ad portion of the ad industry really suffered, According to JP Morgan’s 2010 Internet Industry Outlook released yesterday, online display ads are set to rebound, and the mobile advertising industry is on the verge of an even stronger return. JP Morgan’s leading industry…