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iPromote Promotes Affordable Mobile Ads for Local Business
Mobile advertising options are growing by the day for large businesses, but for smaller local businesses the choices are limited. iPromote, in adding mobile advertising to its local platform, claims to be the “first mobile advertising platform for local businesses.” The new tools are available for a minimum of five dollars per day, and small…
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MyScreen Snags $5M to Launch in Middle East Markets
MyScreen Mobile may be on the pink sheets, but Global Financial Enterprises LLC sees potential in the mobile advertising company’s Middle East growth, with a $5 million investment to launch MyScreen’s products in Turkey, the Middle East, and other markets in 2010. While similar to other technologies on the market, Miami-based MyScreen boasts its advertising…
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MyScreen Mobile: An Eye for an Ad, Free Minutes in Return
For marketers, there’s nothing better than a marketing campaign that’s a cliche “win-win” situation. But despite the cliche, building a campaign that has enough winning on both sides to be a success is not as easy as it seems. Enter Miami-based MyScreen Mobile, a company seeking to target customers with perks like free airtime in…
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How to Take Advantage of Mobile Marketing
Over at VentureBeat, Mobclix writer Megan Berry poses the question “does your business have a plan for mobile?” She provides some solid advice for any marketer or company looking to test out the mobile waters. Berry writes that you don’t need to go “charging in” to develop your own iPhone app to get the benefits…
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2009 MMA Global Mobile Marketing Award Winners
The Mobile Marketing Association announced the winners of the 2009 MMA Global Mobile Marketing Awards at their Fifth Annual Global Mobile Marketing Awards during a dinner yesterday evening. Each year, the MMA’s awards receive hundreds of submissions in 12 categories from companies across the globe. Winners are selected by the MMA Awards Selection Committee comprised…
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Top 10 Mobile App Trends in 2012
What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is “money transfer.” What’s more interesting to us mobile marketers is what lands in the #2 and #3 spots on their list: “Location-Based Services” and “Mobile Search.” Also, the #8 spot goes to our…
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AdMob Launches Interactive Ads for iPhone Video
Google’s new mobile marketing child, AdMob, announced today the launch of a new video ad unit with real-time interactivity for the iPhone. The company claims its ad unit will be the first to bring “true interactivity to mobile video advertising,” using in-player actions that allow consumers to browse Web sites, view additional videos and more…
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Yahoo-Microsoft Ad Delay – Trouble in Mobile Paradise?
There’s trouble in the Yahoo-Microsoft paradise. Both companies were supposed to sign a final deal for their joint advertising venture on Oct. 27, but the space above their dotted line remains empty. Mobile search advertising is a large part of the deal, with Yahoo wanting freedom to use its own or other options outside of…
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MMA Global Publishes New Mobile Ad Guidelines
The International Mobile Marketing Association published its bi-yearly-updated Global Guidelines for Mobile Advertising today. Providing guidelines for advertising in mobile web, messaging, apps, video and TV, the report (pdf here) is a worthwhile read if you’re in or interested in the mobile advertising industry. Goals of the guidelines are to reduce the effort required to produce…