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The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing],…
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National Retail Federation Innovation Conference Loves Mobile Tech
The first-ever National Retail Federation Innovation & Marketing Conference, taking place in San Francisco this week, is all a-buzz about mobile. From mobile checkouts to mobile voting at the conference for favorite marketing campaigns chosen by attendees, innovation in retail is at least in part synonymous with mobile innovation. This year, the annual Racie awards…
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Mobile App Market: $29.5B by 2013, says Gartner
There’s lots of money to be made in mobile apps, but these apps still have a ways to go to hit their fiscal peak. Today, about 80% of apps are free, and mobile phone users will download more than eight billion applications this year, raising spending in app stores to $6.2 billion, according to a…
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Top 10 Mobile App Trends in 2012
What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is “money transfer.” What’s more interesting to us mobile marketers is what lands in the #2 and #3 spots on their list: “Location-Based Services” and “Mobile Search.” Also, the #8 spot goes to our…