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Tag: mobile coupons

  • Target Stores to Bring Mobile Coupons Mainstream

    As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country.…

  • Juniper: Mobile Marketing Retail Market to Hit $12B by 2014

    Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion…

  • MealDeals App Offers Mobile Coupons for Local Restaurants

    Want to find local food and drink deals? Cellism hopes you can wait to appease that growling tummy and use their new MealDeals iPhone, Android and Blackberry smartphone app to save money before spending your cash and filling your belly. The app is the newest offering in the mobile marketing space for restaurants and eateries hoping…

  • Cardagin Scans $1M Series A for Mobile Loyalty Card Program

    Carrying around loyalty cards for different stores can be a pain, so moving loyalty programs to mobile phones makes sense. I’ve lost one too many “buy 10 sandwiches, get one free” cards to count. Cardagin Networks, maker of mobile loyalty card technology for retailers, is attempting to solve this problem. The Charlottesville-based company, which just announced…

  • Adenyo to Expand Internationally with New $26.9M

    Mobile marketing company Adenyo just announced that it has snagged $26.9 million in new funding to accelerate its international growth. The company offers a one-stop-shop for mobile marketing needs including mobile ad serving and media planning. While the ease of hiring one firm to do all the work for a mobile marketing campaign, Adenyo has…

  • Mobile Marketing Association’s Forecast for 2010 in North America

    It’s the time of the year when every research company and industry organization puts out a prediction for what’s to come in 2010. The Mobile Marketing Association this month put out a list of 10 industry predictions for mobile marketing in North America for the coming year. What do you think about these predictions from…

  • Wendy’s Opts In To Mobile Marketing Campaign

    Fast food chain Wendy’s International is getting in on mobile coupons, hoping to increase sales with a new mobile campaign run by Options Media Group Holdings. The campaign is running in the Northeast US, where customers are now able to opt in for mobile coupons and ads in exchange for discounts at Wendy’s locations. “There…

  • 7-Eleven Gets Hit With Ethics Questions Over Mobile Coupons

    In its mobile coupon tests in San Diego, quickie-market 7-Eleven is getting into ethical — lukewarm bubble-bath water — over its accidental underage audience. While mobile promotion seekers have to opt-in to the mobile ads, in collecting phone numbers and e-mail addresses some say that companies need to be careful not to target children when…

  • 7-Eleven Tries Out Mobile Marketing with Free Drinks

    Want a free Slurpee with that? This month, about 200 7-Eleven stores in San Diego are testing a GMR Marketing campaign where users can get free drinks using UBC bar codes. For customers without Internet access on their mobile phones, the coupon can be redeemed with a numeric code. The test, which will run through…

  • Screenvision and Sprint Cast bCODE for Mobile Coupon Play

    Screenvision and Sprint have teamed up with bCODE to create the world’s largest mobile coupon redemption network. Sprint mobile customers now can receive special concession stand savings via mobile coupons in 500 participating U.S. movie theaters. Mobile coupons are big business. Juniper research forecasts that the redemption value of mobile coupons will increase by over…