-
The State of NFC – Mobile Payments, Marketing and More
The following is a guest post from Dan Trigub, VP Business Development at Blue Bite. Next week on March 6th I will be giving a short discussion regarding Near Field Communication (NFC) during the NFC Ecosystem track at the Cartes Expo and Conference being held in Las Vegas. My session will dive into the state…
-
Media Agency Reorganization is Critical
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. A few weeks ago I had the pleasure of attending OMMA Global West 2011 in San Francisco. OMMA Global West is part of an annual conference and event series put on by MediaPost Communications, with a focus “on the user-generated disruptions that are…
-
The Parallels of In-App Advertising and Mobile Marketing with Digital-Out-of-Home Media
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. This week marks the launch of Digital Signage Expo (DSE) in Las Vegas – no, not nearly as anticipated as CES but it is the self proclaimed “World’s largest international trade show and conference dedicated to digital signage, interactive technology [including mobile marketing],…
-
Facebook, Twitter, Foursquare Face Off in Location-based Services
If you’ve ever used one of the Location-based apps like Foursquare, Gowalla or Brightkite, you’ve gone through the steps of checking in to a location to earn some sort of reward for being there. Now that these early-stage start-ups have proven the interest in Location-based Services, Twitter and Facebook want in (joining Google, Apple and…
-
Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion…
-
Cardagin Scans $1M Series A for Mobile Loyalty Card Program
Carrying around loyalty cards for different stores can be a pain, so moving loyalty programs to mobile phones makes sense. I’ve lost one too many “buy 10 sandwiches, get one free” cards to count. Cardagin Networks, maker of mobile loyalty card technology for retailers, is attempting to solve this problem. The Charlottesville-based company, which just announced…
-
99 Apps Launches $99 iPhone App for Restauranteurs
When it comes to launching mobile marketing companies, some firms believe it’s best to go after one industry, offering easy and affordable ways for businesses in that industry to get into mobile marketing. 99 Apps, the latest of these industry plays, is targeting restaurant owners — with $99 customizable iPhone apps. The company launched today…
-
Mobile Users: Fans of Personalized Location Based Services
Mobile tech gives developers power to offer a lot of “magic” features for the user experience given the data known about a user based on GPS location, time of day, and other info. While some folks, myself included, thinks there’s a limit to how much a person will want their phone to “smart market” to…
-
National Retail Federation Innovation Conference Loves Mobile Tech
The first-ever National Retail Federation Innovation & Marketing Conference, taking place in San Francisco this week, is all a-buzz about mobile. From mobile checkouts to mobile voting at the conference for favorite marketing campaigns chosen by attendees, innovation in retail is at least in part synonymous with mobile innovation. This year, the annual Racie awards…