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Tag: Mobile Marketing

  • Adenyo to Expand Internationally with New $26.9M

    Mobile marketing company Adenyo just announced that it has snagged $26.9 million in new funding to accelerate its international growth. The company offers a one-stop-shop for mobile marketing needs including mobile ad serving and media planning. While the ease of hiring one firm to do all the work for a mobile marketing campaign, Adenyo has […]

  • A New Mobile Marketing Option for Car Dealers

    Car dealers are always on the lookout for shoppers in the market for a new or used car, and mobile is an ideal way to reach local customers who are ready to buy. Dealer Specialties, a division of Dominion Dealer Solutions and Dominion Enterprises, today announced the addition of Mobile Marketing Solutions to their vast […]

  • RainedOut Serves Up Mobile Marketing For The Sports Industry, Partners With Omnilert

    When one mobile advertising platform just isn’t suited for your industry, look to advertising platforms focused on your niche. That’s what Omnilert is hoping sports-industry advertisers will think when searching for ways to reach out to sport-loving audiences. Yesterday, the Virginia-based company announced a sports-focused mobile advertising medium to pair with their RainedOut text message […]

  • Hearst Tags Tagga Media for Mobile Marketing

    As print newspapers die a slow death, their owners are constantly looking for ways to make money through digital publishing. Hearst Media, a division of Hearst Corp. that publishes a dozen or so daily newspapers including the Houston Chronicle, San Antonio Express-News, and the San Francisco Chronicle, is no exception to the trend. Hearst this […]

  • Verizon & AT&T Slash Unlimited Voice Plan’s Monthly Bill

    When I get my virtual mobile bill each month, I’m reminded how much more it costs me to own a smartphone versus my old flip-phone standby. While I’ll likely never go back to paying $34.99 a month (those were the days), the high monthly cost of owning a smartphone is — slowly — coming down, […]

  • Caesars Palace Launches First GPS iPhone App in Hospitality Industry

    Mobile marketing works well in Las Vegas because people are usually visiting The Strip to opt in to everything, doubling down on blackjack and going all in at the poker table. It’s smart for casino mobile marketers to grab users while their normal opt-in guards are down. The latest in Vegas-based mobile marketing comes from […]

  • Wendy’s Opts In To Mobile Marketing Campaign

    Fast food chain Wendy’s International is getting in on mobile coupons, hoping to increase sales with a new mobile campaign run by Options Media Group Holdings. The campaign is running in the Northeast US, where customers are now able to opt in for mobile coupons and ads in exchange for discounts at Wendy’s locations. “There […]

  • InvolveMobile Launches SaaS Small Business Mobile Marketing Platform

    Lowering the cost of expensive mobile marketing features for small businesses is key in the growth of the mobile marketing industry in the US. One company looking to do this is InvolveMobile, which late last week launched its integrated mobile marketing platform in the US. Priced at $45 per month for small businesses, the Software-as-a-Service […]

  • 7-Eleven Tries Out Mobile Marketing with Free Drinks

    Want a free Slurpee with that? This month, about 200 7-Eleven stores in San Diego are testing a GMR Marketing campaign where users can get free drinks using UBC bar codes. For customers without Internet access on their mobile phones, the coupon can be redeemed with a numeric code. The test, which will run through […]

  • Mobile to Account for 11.7% of Digital Ad Spend in 2014

    Around the world, mobile marketing spend is growing. A new report from Sweedish analyst firm Berg Insight predicts that the total value of the global mobile marketing and advertising market will grow from € 1.0 billion in 2008 at a compound annual growth rate (CAGR) of 43 percent to € 8.7 billion in 2014. The […]