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Ground Truth Launches Mobile Metrics Company, AdMob’s a Fan
There are new reports flying around about what mobile users are doing, who they are, and why they do it on any given day. Metrics are the heart of business, and without solid numbers about an industry, it becomes difficult to determine what services and technology to develop, invest in or acquire. Enter Seattle’s latest…
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Flurry Pinches $7M More for Mobile Analytics
Leading mobile analytics startup Flurry just raised $7 million in a second round of funding, reports VentureBeat. The funds will be used to expand services in the growing and potentially lucrative mobile metrics market. Last month, Flurry merged with Pinch Media to go beyond just providing data and become a full-on media company for developers. Streamlining…