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Juniper: Mobile Marketing Retail Market to Hit $12B by 2014
Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion…
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NBC Mobile Olympics Takes Gold With 87M Page Views
The Olympics have come and gone, but not without showcasing Kim Yu-Na’s grace on the ice, Apolo Ohno’s fast-growing medal collection, or mobile’s equally speedy growth, worthy of its own gold medal. In the past month, the games saw 87 million total mobile page views versus 52 million for the 2008 Beijing games. It’s a…
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Haiti SMS Donations Hit $8M
Text message donations for Haiti disaster relief support continue to pour in to the Red Cross and Yele, the two non-profits which have set up text donation campaigns earlier this week. Today, the Red Cross campaign run by mGive, which asks for $10 donations via text message by texting “Haiti” to 90999, has netted $8…
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Google Mobile Search Goes Local
If you’ve ever used search on your mobile phone to find something nearby while you’re out and about, chances are the process was a pain. Google’s looking to cash in on the power of combining location-based search with a mobile device, and their latest mobile search update is a start at doing just that. Yesterday, Google…
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Flurry Pinches $7M More for Mobile Analytics
Leading mobile analytics startup Flurry just raised $7 million in a second round of funding, reports VentureBeat. The funds will be used to expand services in the growing and potentially lucrative mobile metrics market. Last month, Flurry merged with Pinch Media to go beyond just providing data and become a full-on media company for developers. Streamlining…
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iPromote Promotes Affordable Mobile Ads for Local Business
Mobile advertising options are growing by the day for large businesses, but for smaller local businesses the choices are limited. iPromote, in adding mobile advertising to its local platform, claims to be the “first mobile advertising platform for local businesses.” The new tools are available for a minimum of five dollars per day, and small…
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How to Take Advantage of Mobile Marketing
Over at VentureBeat, Mobclix writer Megan Berry poses the question “does your business have a plan for mobile?” She provides some solid advice for any marketer or company looking to test out the mobile waters. Berry writes that you don’t need to go “charging in” to develop your own iPhone app to get the benefits…
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Top 10 Mobile App Trends in 2012
What will be the top mobile apps of the future? In a report released today by research firm Gartner, that answer is “money transfer.” What’s more interesting to us mobile marketers is what lands in the #2 and #3 spots on their list: “Location-Based Services” and “Mobile Search.” Also, the #8 spot goes to our…
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Buzzd Launches Real-Time iPhone City Guide
Real-time local information is powering the next wave of mobile apps, giving mobile advertisers the opportunity to target potential customers in the moment. Today, following app success on BlackBerry devices, real-time social city guide for mobile buzzed launched its free app for Apple’s iPhone and iTouch. The buzzd app aggregates activity from Twitter, buzzd, and…