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Pew Study: Mobile News Gaining Ground
The news appetite of American’s mobile consumers is “voracious” according to a new Pew Study. One third of American mobile users access news on their phones, and 55% access news information from at least four different platforms per day. Pew’s new report “Understanding the Participatory News Consumer” is based on a recent telephone survey of…
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USA Today and NPR Launch iPhone Apps
Old media could use an infusion of iPhone app ad dollars. USA Today and NPR Mobile are the latest news organizations to launch free iPhone apps. And since they’re free, you can bet that they’re hoping mobile marketers can help them revive nosediving ad revenues. In order to stay afloat in the smartphone era, news…