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Big Advertisers Pour Money into Early iPad Ads
It’s only days before Apple’s iPad is scheduled to hit store shelves, and the excitement for the April 3 launch is mounting. Advertisers have cautiously tested out mobile marketing and ads over the past half decade, but the iPad, for one reason or another, has given many ad buyers the green light for mobile advertising.…
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Hearst Tags Tagga Media for Mobile Marketing
As print newspapers die a slow death, their owners are constantly looking for ways to make money through digital publishing. Hearst Media, a division of Hearst Corp. that publishes a dozen or so daily newspapers including the Houston Chronicle, San Antonio Express-News, and the San Francisco Chronicle, is no exception to the trend. Hearst this…
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USA Today and NPR Launch iPhone Apps
Old media could use an infusion of iPhone app ad dollars. USA Today and NPR Mobile are the latest news organizations to launch free iPhone apps. And since they’re free, you can bet that they’re hoping mobile marketers can help them revive nosediving ad revenues. In order to stay afloat in the smartphone era, news…