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Hearst Tags Tagga Media for Mobile Marketing
As print newspapers die a slow death, their owners are constantly looking for ways to make money through digital publishing. Hearst Media, a division of Hearst Corp. that publishes a dozen or so daily newspapers including the Houston Chronicle, San Antonio Express-News, and the San Francisco Chronicle, is no exception to the trend. Hearst this…
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Metromix vs. Yelp: iPhone Apps, Local Search, Mobile Marketing
One of the major benefits of mobile advertising is being able to target your audience by location. A slew of iPhone apps are popping up trying to capture eyeballs based on GPS location, giving advertisers new opportunities to reach customers who are, literally, within reach. Take Metromix.com, for example. Today, the online entertainment site launched…