Tag: Quattro Wireless

  • Apple-Google Mobile Advertising War Fuels Innovation

    Steve Jobs wants to give mobile advertising an iTunes-worthy extreme makeover. Apple’s CEO has revolutionized a lot of industries, so why not add mobile advertising to the list? According to a source familiar with his thinking, Jobs thinks “mobile ads suck” and that “improving the situation will make Apple even harder to beat,” according to BusinessWeek. […]

  • Microsoft “Ads” Quattro Wireless

    Quattro Wireless, the Waltham, Mass-based mobile ad company that helped encourage mobile-savvy youth to vote for Obama in the 2008 election, announced a “strategic relationship” with Microsoft Corp.’s advertising unit on Monday. Microsoft is getting down to business when it comes to sorting out their mobile strategy. Just last week, the software giant announced a […]