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The Importance of Bridging Placed Based Media & Mobile Phones, and 7 Ways To Do It
The following is a guest post by Dan Trigub, VP Business Development at Blue Bite. As we all know, over the course of the last few years media consumption has been in the midst of a fundamental shift from traditional channels (i.e. TV, Print and Radio) to channels outside of the home. Without question, this […]
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Pepsi’s 400M Mobile Barcodes Push QR into Europe
Mobile barcodes (aka QR, or Quick Response codes) are old news in Japan and Korea, but they haven’t made it big in Europe or the US just yet. The Telegraph reported today that the tech is getting a big PR push in Britain, thanks to Pepsi. How long will it be until the scanning tech […]