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Tag: real-time

  • Google Acquires Teracent for Real-Time Mobile Ad Customization

    Google is on a mobile-ad buying frenzy. Earlier this week, the search giant announced that it acquired Teracent, a display ad company focused on creating customized display ads in real-time. The move comes just two weeks after Google announced its $750M acquisition of mobile marketing company AdMob and Teracent’s San Mateo, CA neighbor. Teracent’s technology […]

  • Buzzd Launches Real-Time iPhone City Guide

    Real-time local information is powering the next wave of mobile apps, giving mobile advertisers the opportunity to target potential customers in the moment. Today, following app success on BlackBerry devices, real-time social city guide for mobile buzzed launched its free app for Apple’s iPhone and iTouch. The buzzd app aggregates activity from Twitter, buzzd, and […]